White Label GEO Fulfilment for SEO Agencies
Your client has started asking why they do not show up in ChatGPT. We do that work behind your brand, the same way we already do SEO.
The question your client asked that nobody on your team wants to own
It usually arrives in the same shape. A client searched for their own category in ChatGPT, saw three competitors named and not themselves, and forwarded the screenshot with "why is this?" underneath. It is not a ranking question, so your rank tracker has nothing to say about it. It is not a content question in the way your team means it. And it is urgent in a way that is difficult to bill, because nobody has agreed what the deliverable even is.
We do that work as an unbranded delivery team. You keep the client relationship, the pricing and the credit; we do the audit, the fixes and the monitoring, and it goes out under your agency's name.
Key takeaways
- GEO fulfilment is not a rebranded content retainer. The work is mostly structured data, entity corroboration and page structure, which is why it sits closer to technical SEO than to copywriting.
- Everything ships unbranded or under your brand, under NDA, with no contact between us and your client. Same rules as our white label SEO work.
- We measure citation presence across assistants rather than rankings, because there is no position one to report.
- We publish original research on this - the India E-commerce GEO Index audits more than twenty thousand stores - so the method your client is buying is public and checkable.
What GEO fulfilment actually includes
The phrase gets used loosely, so here is the scope we deliver against. Most of it is unglamorous, which is precisely why it is available: the agencies losing this work are not losing it to better writing.
| Workstream | What we do | What your client sees |
|---|---|---|
| Machine access | robots.txt, crawler rules, rendering, server response, blanket disallow rules written years ago for scrapers | A page that assistants are allowed to read at all |
| Entity and structured data | Organization and Product markup, stable @id references, sameAs corroboration against official profiles | The business is identifiable as a real entity, not an anonymous site |
| Answer-readiness | Question-shaped headings, factual summaries, dates, stated authorship, lists and tables a model can lift | Content written so it can be quoted, not only ranked |
| Commercial facts | Prices, availability, policies and contact details expressed in markup, not only in pixels | Assistants can state terms without guessing |
| Monitoring | Tracked prompts across assistants, recorded over time, with the citation source named | A report showing whether they are named, and who is named instead |
Why this is not just your SEO retainer with a new label
Two things genuinely differ, and both matter when you scope the work for a client.
The first is that declaration beats description. A page can read beautifully to a person and say nothing a machine can attribute. In our own index of 20,232 Indian online stores, 77% showed a price in the page HTML while only 56% declared it in markup - for roughly one store in five the price is visible to shoppers and invisible to an assistant. That gap is the work, and no amount of content production closes it.
The second is measurement. There is no position one. We track a fixed set of prompts per client across assistants, record whether the client is named, and record which sources were cited instead. It is a presence-and-share measure rather than a ranking, and the honest version of it admits that results move in steps rather than smoothly.
Disallow: / in robots.txt, written for scrapers long ago, now shutting out every assistant the client's customers ask. In our index, 10.7% of stores block every AI crawler this way, while only 0.3% have made a deliberate decision about any specific one.What we will do, and what we won't
| We will | We won't |
|---|---|
| Deliver unbranded GEO audits, fix lists and monitoring reports | Put our logo, name or watermark anywhere client-facing |
| Join your internal calls and brief your account manager | Contact your client directly by email, call or chat |
| Show the evidence behind every recommendation | Promise a ranking, a citation, or a number of mentions |
| Work inside your existing SEO retainer or as a standalone scope | Require you to move your SEO delivery to us first |
How it plugs into work you already sell
Most partners start by adding a GEO audit to an existing SEO account, because that is the easiest thing to sell to a client who has just asked the ChatGPT question. The audit produces a fix list your own team can implement, or that we implement behind you. From there it usually becomes a monitoring line on the retainer, since the client's real question - "are we being recommended yet" - is a recurring one.
If you already route SEO or PPC through us, GEO runs on the same pod, the same reporting cadence and the same NDA. Nothing about onboarding changes.
The method is public, which is the point
You are being asked to vouch for this work to your client, so you should be able to inspect it. We publish the India E-commerce GEO Index: an audit of 20,232 Indian online stores against eight weighted pillars, with every store, its score and the report behind each number public. It is the same method we apply to a partner's client, at a scale that makes the failure patterns visible rather than anecdotal.
It also means we can tell you what typically moves the needle. Across 19,686 scored stores, the single highest-value fix for a third of them was one template change: marking product pages as products. That is the kind of finding that makes a fix list short and defensible.
Pricing, framed around your margin
We do not publish a flat rate because scope varies between a ten-page local business and a catalogue of thirty thousand SKUs. The model is the same as our other white label work: you set the retail price, we quote a wholesale range based on scope and monthly volume, and the gap is yours. A one-off audit and fix list is the usual entry point; monitoring is priced per tracked prompt set and assistant.
For the underlying economics of why this arbitrage exists, see why US agencies outsource to India.
Timezone
For US and UK partners, our working day starts as yours ends. An audit requested at the end of your day is typically waiting when your team logs in, which matters more than usual here: the ChatGPT screenshot from a client tends to arrive with an expectation of a same-week answer.
If you are an agency owner deciding whether to build this capability in-house or partner for it, email hello@tikbo.in or use our contact page, and we will walk through what a first GEO audit on one of your accounts would cover.
Frequently asked questions
It is generative engine optimisation delivered by an outside team under your agency's brand. We audit how AI assistants read your client's site, produce the fix list, implement it if you want us to, and monitor whether the client gets cited. Every deliverable carries your name, not ours.
SEO aims at a ranked position on a results page. GEO aims at being quoted in an answer. In practice the work skews technical: structured data, entity corroboration, machine access and factual page structure, rather than more content.
We track a fixed set of prompts per client across assistants and record whether the client is named and which sources were cited instead. It is a presence and share-of-citation measure, recorded over time, not a ranking report.
No, and we would not work with anyone who does. Assistants change models and sources without notice. What we can do is remove the reasons a client cannot be cited, and show the evidence for each one.
No. GEO can run as a standalone scope alongside whoever does your SEO. If you already partner with us, it runs on the same pod and the same NDA.
No. We work under NDA, we do not contact your client at any stage, and our name appears on nothing they see.
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